Do you think you can easily share your WiFi password with your loved ones in no time via the Vodafone application? I told my wife just randomly... everything started like that. As expected, I opened the app and asked her if she could try it.
With my help, she found and shared it in almost 30 seconds. How many users would spend more than 15 seconds finding a feature even though they know one is in the app?
With my help, she found and shared it in almost 30 seconds. How many users would spend more than 15 seconds finding a feature even though they know one is in the app?
"All hypotheses start with a certain level of doubt."
I conducted a remote guerilla test with four friends to determine whether this hypothesis was worth investigating. Let's see the results below.
We had a team meeting, and I demonstrated multiple solutions. The one that received the highest vote from the team was the solution that located three dots on the Wi-Fi tile (image on the left-hand side)
The test results were not brilliant. As shown below, we got just a 5% success rate.
We had to come together and figure out why 95% of people could not see this icon 🤯 we concluded that using the three vertical dots was wrong because this icon represents opening a menu. Perhaps you were thinking the same while looking at the screens.
For the next step, we ran a quick survey with a separate group of Vodafone customers to determine whether customers knew the Android and iOS share icons.
After reviewing the positive results of the survey that I shared above, I devised two solutions for the test - one involved utilizing the operating system share icons on the WiFi dashboard tile, while the other employed the same approach along with a feature introduction tooltip (below)
Let's check the results.
Task - 1 (iOS and Android icons)
Task - 2 (iOS and Android icons + informative tooltip)
I achieved a remarkable improvement of 44.5% through dedication and hard work.