"I am tired of seeing successful UX processes all the time. This isn't how things work in real life. You will read a failure of Google design sprint and the reason in one sentence" 
As a UX designer, I participated in the Google design sprint in Italy 🇮🇹.
The team's primary objective was to address the issue which was the lack of communication between sales representatives and bulk buyers.
DAY 1 (customer journey map)
The sales team representatives and other members of the team worked together to create a customer journey map. During this process, we identified that bulk buyers entering the Metro store wanted to communicate with sales representatives about product availability, amount, and alternatives. Because the worst thing they encountered was not being able to find a product on the supermarket shelves that was on their shopping list 👎
DAY 2 (sketch and decide)
Every team had the opportunity to present their possible solution sketches ✍️ to the entire team. Each team member voted for possible solutions, and we created a basic flow for the high-end prototype to be tested by users.
DAY 3 (prototype)
In our app, we plan to have a feature for creating grocery lists. We will encourage users to use the Metro app to create their lists, as this will allow them to receive notifications in case any item on their list is unavailable. If a user receives a notification, they can click on it to be taken to a recommendation screen that displays alternative products offered by Metro. The user can then choose to either accept one of the suggestions or decline it.

If the customer declines the recommended article, then an action sheet comes out with a direct communication option with a salesperson. Basically, we want to make sure, whether he wants to contact a salesperson or not before declining our recommendation.
To achieve a reasonable outcome in any testing process, it is absolutely crucial to talk to the target audience/s beforehand. Failure to do so will result in designing for yourself, which is something to be avoided at all costs.1
DAY 4 (test with customers)
The final day, we invited 6 customers based on the persona we defined.The usability tests went well but the interview sessions after the prototype tests were not as brilliant as we expected because the customers asked us just to enable them to communicate with sales representatives via Whatsapp 😆 The reason for their setback was simple - they refused to transition from using paper lists to digital ones...
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