The three primary personas represent real, living and breathing people who will engage with our product. I have created these personas based on our customer business types. SCO stands for small company owners, Trader is who has a business and visits stores often. HORECA businesses are Hotel, restaurant and catering customers who are the bulk buyers and also have the option to receive products to their business address. 
These are the very first personas, we have been improving them based on shopping behaviors and so on...

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